Video

Have you noticed how much more prevalent video has become on LinkedIn? That’s no fluke. Throughout 2018, LinkedIn ushered in a suite of changes that made video content a first-class citizen. From its video advertising rollout to the ability to upload videos natively to company pages, it’s obvious that LinkedIn was really pushing and rewarding B2B video content on their platform.

With a well-rounded marketing strategy, you can reach potential customers through a variety of mediums — video included. But, the sheer number of mobile devices means you should pay even more attention to video marketing. We discuss why...