Social media

A podcast is a great way to share insights about your sector...whether you want to establish yourself as an expert in your field or you’d just like to share your thoughts about 'stuff', consider starting a podcast.

Social media is a powerful tool...especially in the wrong hands. But enough about @RealDonaldTrump's Twitter feed...

Over the past few years, Facebook’s modus operandi has involved trying to expand its territory which involves 'borrowing' some of the features that are being offered by its competitors.

Have you noticed how much more prevalent video has become on LinkedIn? That’s no fluke. Throughout 2018, LinkedIn ushered in a suite of changes that made video content a first-class citizen. From its video advertising rollout to the ability to upload videos natively to company pages, it’s obvious that LinkedIn was really pushing and rewarding B2B video content on their platform.

So, your business already has an active social media presence, you’ve got a well-researched strategy and you’re pretty savvy when it comes to marketing your organisation across social networks. Then what next...?

To spread misinformation like wildfire, bots will strike a match on social media and then urge REAL people to fan the flames...and boy, were they fanned to dramatic effect only quite recently...

I bet Mr Zuckerberg can barely contain his laughter...